Message from the Top
Contributing to the Realization of a "Cohesive Society" with Our New Corporate Brand Essence, "Love Your Possibilities"
Unicharm conducts business in over 80 countries and regions around the world, based on our corporate philosophy of "NOLA & DOLA" (Necessity of Life with Activities & Dreams of Life with Activities). Through this philosophy, we aim to realize a "cohesive society" by "providing products that gently support people's minds and bodies so they can be freed from various burdens and fulfill their dreams." We have over 16,000 employees, of whom only about 20% are Japanese. To align the vectors of our diverse workforce and accelerate our progress toward becoming a "cohesive society", we have launched a new corporate brand essence in 2024: "Love Your Possibilities." "Love Your Possibilities" embodies Unicharm's desire to contribute to the realization of a "cohesive society" where we believe in the infinite possibilities that everyone possesses, and where we support each other by demonstrating these possibilities with compassion and altruism.
Our living environment changes with time, and our customers' needs are becoming increasingly sophisticated and diverse. Unicharm is quick to grasp these needs and has been developing new products ahead of the market by utilizing the nonwoven fabric and absorbent processing and molding technologies that we have cultivated over many years since our founding. As a result, we are proud to have provided new value to our customers through our products and contributed to changes in people's lifestyles. We will continue to provide products and services that maximize lifetime value, enriching the lives of each and every one of our customers.
We strive not only to assist customers through our business operations, but also to increase our corporate value by promoting proper corporate management that offers value to all our stakeholders including shareholders, business partners, associates and the general public.
Takahisa Takahara, President & CEO
Letter from the President & CEO MENA Region
The Middle East region is home to close to 400 million people possessing the spirit of youth, ambition and drive. In many of the region’s countries, forty to fifty percent of the population is below 30 years of age. This facts spells opportunity throughout the region and covers numerous and diverse industries. In addition, the explosive growth in the communication technology adds another dimension to the region’s evolution with internet usage among the highest in many of the world’s developed and developing countries. These facts add to the mega trends driving the region’s growth which include sustainable economic growth, a young population, sizeable sovereign financial resources, a growing role for females in economic and social development and equally long term plans to develop key infrastructure in education, healthcare and employment opportunities for the young and ambitious.
Against this backdrop, and through the hygienic industry, Unicharm Group has for a long time participated in the region’s growth and has committed financial, human and technological resources to create a strong and a deep rooted pillar in the region. Our commitment extends beyond that made to hundreds of millions of consumers in Japan, other Asian countries and also in Europe and North America. We bring cutting edge technological innovations to make the life of babies, ladies and the elder population a comfortable one.
Unicharm Group has demonstrated its commitment to the region through investments made in Saudi Arabia and in Egypt. The combined resources employed in both countries make Unicharm Group among the region’s top two regional players in the hygienic industry. Our brands which include BabyJoy, Moony, Sofy and Lifree are increasingly becoming household brands for baby diapers, feminine napkins and adult diapers. We are proud of the overwhelming acceptance of the region’s consumers of our products. This is in part due to the advanced Japanese technology we employ and to the commitment we made to continuously aim to better understand consumers and provide them with products that contribute to their daily convenience and wellbeing.
As we strive to become closer to consumers and attend to their needs and aspirations, we pride ourselves by our commitment to our companies’ human resources who play a substantive role in our success. We consciously aim to provide a work environment that is conducive for achievement, satisfaction, creativity and equally for personal & professional growth.
The coming three years will witness highly ambitious regional developments which will further enhance and improve prosperity and growth. We are proud to be contributors to this prosperity through our technologically advanced products. As many of you are already users of our products, we are proud to be serving your needs and to meeting your expectations. For those who have not had the opportunity to try our products, we cordially invite you to do so. We will be very pleased to serve your needs and add our contribution to enhance your daily life.
Mahdy Katbe
President & CEO
MENA Region