Our Brands
BabyJoy is the leading brand of baby diapers manufactured by Unicharm. BabyJoy aims to reduce the burden of raising children by providing high-quality products that ensure the comfort of both baby and parents so that they can enjoy beautiful lasting moments together. BabyJoy is the only compressed diaper that can absorb up to 6 cups of wetness to prevent leakage allowing one BabyJoy diaper to be sufficient all night for a comfortable and a full night sleep.
Sofy is the leading brand of Feminine Napkins produced by Unicharm with advanced Japanese technology. Sofy range includes Pads and Pantyliners, all with unique features to provide comfort and confidence. Sofy commands the number one market position in Japan and in many other countries around the world having gained the confidence of ladies.
Sofy is the first and only brand with Olive Oil Moisturiser and a top-sheet of Soft cotton fibres with super absorbent pores for a healthy and moisturized skin.
Sofy pads and liners are designed to meet the needs of ladies and enhance their self-confidence and contribute to a healthy and successful life.
Lifree
As one gets older, he/she loses the ability to do things as easily as he/she always did. Incontinence, in particular, can lead the elderly person to lose self-confidence and consequently change his/her lifestyle.
As the leading brand of elderly care in Japan and many other countries around the world, Lifree promotes and supports positive lifestyle for the elderly through incontinence care. We believe in preserving the dignity of adults by giving them the confidence and protection to continue doing their normal daily activities.
Lifree is available in two types: tape and pants. Both types have superior absorbency features to accommodate different types of incontinence cases.
Lifree is made of soft and advanced materials. It also features breathable material to provide comfort and care to the sensitive skin of the elderly. Lifree continues to gain the confidence of the elderly in many countries in the Middle East and is the leading brand of adult diapers in Saudi Arabia.